Absolut - One Source Live (unreleased)

I was asked by VML Cape Town to develop a logo + symbol for Absolut vodka's One Source Live - a festival for African creativity.

The concept was to embody the essence of the name 'One Source' (Absolut vodka is created from only one source in Sweden) by using the iconic bottle silhouette as the 'source' to create the font and the symbol.
Unfortunately this work never made it past 1st presentation phase. Would have loved to explored this further.

'Unity in Diversity' was the perfect expression for bringing african creativity together. 
Would've been amazing to work with someone like Ricky Lee Gordon to creat huge outdoor pieces throughout africa.

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