Challenge:
On race day there is plenty of support for a runner. The crowds, the music, the excitement, the other runners – they’re all there to motivate you all the way to the finish line. Training is an entirely different experience for amateur athletes. They don't have the support and guidance to stay motivated on the long, lonely and often very difficult road ahead. So, often on race day they aren't prepared, don't achieve their time and end up being disappointed and demotivated.
Solution:
Give anyone that’s training for a marathon support, motivation and make it fun. Show them they are not alone along their long journey of preparation. Show them that they can achieve what they set out to do.
How:
#myjourney aims to keep people motivated while they’re training by giving them fun and easy photo challenges to run their best time yet. Whether they’re training for a marathon or a fun run, #myjourney will inspire and excite everyone to go all in.
