Unite Joburg was an integrated digital campaign that featured a concert performance from Detroit rapper Danny Brown, a unique online ticketing mechanic, a photography exhibition and a short documentary film all centred around getting adidas Originals to stake a claim within the minds of Joburg’s youth.
MACHINE
Creative Director: Jake Bester, Gareth McPherson
Art Director: Andrew Ringrose
Copywriter: Neil Meyer
Designer: Andrew Ringrose
Illustration: Andrew Ringrose
Creative Director: Jake Bester, Gareth McPherson
Art Director: Andrew Ringrose
Copywriter: Neil Meyer
Designer: Andrew Ringrose
Illustration: Andrew Ringrose
Business Unit Director: Aileen Sauerman
Account Director: Lauren Brabant
Account Manager: Kate Jackson
Strategy Director: Marc Horne
Head of Development: Andrew La Grange
Developers: Bevan Christians, Derek Malone, Jaco Brouwer, Joel Makara
sSHADOWWORKSs
Event Manager: Duncan Ringrose
ANDPEOPLE
Director: Michael Leslie
Project Manager: Kone Ndlovu
Producer: Kim Terri Smith, Nicole Smith
Egg Fims
Director: Lebogang Rasethaba
Producer: Melanie Curtis
Executive Producer: Nicci Cox
Camera: Lebogang Rasethaba, Motheo Moeng, Mow Doomvader, Sims Phakisi, Bauke Brouwer, Candice Brouwer
Editing: Joao de Ornelas @ Left Post Productions
Paul Ward
Photographers: Paul Ward, Warren Papier
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/281d7adf6160e01f2b387c07fc4de984/abae1a0f-1f53-487d-8b96-a4d6dd5b05da_rw_600.jpg?h=e7b45d96a7880b107c5f5ada0182e6e2)
Initial ticket seeder invitation email.
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/281d7adf6160e01f2b387c07fc4de984/317c6fad-0634-405f-af96-5cf80efffffc_rw_1200.jpg?h=ede032baa3603b7e0ab08e71603541ce)
The Microsite worked across all devices
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/281d7adf6160e01f2b387c07fc4de984/395d4739-7190-4f72-8124-2ee392c238f5_rw_600.gif?h=e3fb6e5f205230c2c49bd7eaaec70ab2)
Unite Joburg website journey.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/281d7adf6160e01f2b387c07fc4de984/af817d0f-6b15-4b4f-8dac-0e36b0a63978_rw_600.jpg?h=a42285e3fc42ef755a3e22999ba1daef)
Ticket collection from various stores accross Joburg.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/281d7adf6160e01f2b387c07fc4de984/8aca7138-3b58-48da-86a2-b271d66cfc6e_rw_1200.jpg?h=7815669459bf03ce43936ed88f5682dd)
Access collateral.
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/281d7adf6160e01f2b387c07fc4de984/391fa8d4-d959-40ef-80b5-eeadf3922e2a_rw_1200.jpg?h=dc7ca3a19be0618281f63d1117a57f58)
Near Field Technology (NFC) access band. Valid for entry, 3 X Drinks vouchers + 20% adidas store discount.
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/281d7adf6160e01f2b387c07fc4de984/12ddd84c-2ea4-4e87-a4a0-b2c538d1cf63_rw_600.gif?h=843a98f151947e374855444a9ec35aee)
Event flyer details.
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/281d7adf6160e01f2b387c07fc4de984/627fe890-f9a6-4e1e-844a-6549f1cbe003_rw_1920.jpg?h=217efc7a7fcc3cf39c570c0d7d3951e9)
Unite Joburg venue - Walter Sisulu Square.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/281d7adf6160e01f2b387c07fc4de984/0dfb5579-4d75-41a6-846e-99199857b146_rw_1920.jpg?h=02005cad9fd8427425966e71bc57d7d1)
Unite Joburg cups featuring #unitejoburg.
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/281d7adf6160e01f2b387c07fc4de984/061b2276-2c66-40d3-a2dd-33903937c966_rw_1920.jpg?h=949113bd5e760fc9d2a8b8e956da496d)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/281d7adf6160e01f2b387c07fc4de984/72fa572c-0fdd-43f9-a1cd-b425b9dceaa2_rw_1920.jpg?h=69dfc98971d5d21b54019f94f1c38bb2)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/281d7adf6160e01f2b387c07fc4de984/692d4bdb-4f0c-41dd-a92e-7f2ff13f61c9_rw_1920.jpg?h=d9ae00a1e59cf79c696ef738f04092ff)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/281d7adf6160e01f2b387c07fc4de984/05e22f65-4e9e-4cf0-b896-90fc1f17aaa8_rw_1920.jpg?h=df9c05416aaa9575ebb6b890003c9704)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/281d7adf6160e01f2b387c07fc4de984/9df359a8-0f43-474d-8957-4a861ff2b4c8_rw_1920.jpg?h=c2c2115806183b9849c4f8a5a0d0d242)
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/281d7adf6160e01f2b387c07fc4de984/4e814453-01d1-479b-9770-fc7b028c3039_rw_1920.jpg?h=6782bd3bc6caa9a3b84ada79cd516599)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/281d7adf6160e01f2b387c07fc4de984/8d1d7734-5741-4368-ad4c-a23736157a2d_rw_3840.jpg?h=5699e2530e3e219738ad67ade4984cfa)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/281d7adf6160e01f2b387c07fc4de984/0d6e2c76-92dc-4814-9f56-9d09542f3e4a_rw_1920.jpg?h=bd31da64c169235cc8950ddee4c28663)
Top influencers were invited to a banquet with Danny Brown at AREA3.
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/281d7adf6160e01f2b387c07fc4de984/c924fcc7-96eb-4714-a473-bae718f79c7d_rw_1920.jpg?h=6aa77f40598165ce2ca6102b3f9f2cea)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/281d7adf6160e01f2b387c07fc4de984/9a9b7502-4d45-4372-8544-756bce6e1606_rw_1920.jpg?h=ba5f293fb921209dd8691ae718186f73)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/281d7adf6160e01f2b387c07fc4de984/6f12a1e7-725c-4e76-867d-c968b248f33a_rw_1920.jpg?h=c11b0ce49e5dd0c47a89924fb689c747)
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/281d7adf6160e01f2b387c07fc4de984/0bff24fa-73d8-4d57-87d6-ea72aee0b309_rw_1920.jpg?h=05fdb02d1ec860d9798dd128c7d82c6b)
Danny Brown visited the Menlyn adidas Originals store.
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/281d7adf6160e01f2b387c07fc4de984/d2c650e0-8fc2-4851-804c-5d277f2d2215_rw_1920.jpg?h=f483c3dcd383d8c377c6d4dcf5a76ed3)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/281d7adf6160e01f2b387c07fc4de984/8ce3c7a4-d6b0-4db3-96cd-7045cf3f5f80_rw_1920.jpg?h=9c40854c14a2a51ff422d5f6df53f95b)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/281d7adf6160e01f2b387c07fc4de984/537a5032-dd36-4ee6-aae3-c0164a4e7ad7_rw_600.jpg?h=1dadd38f13af18c17be8122c306f695f)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/281d7adf6160e01f2b387c07fc4de984/19de1f0d-854e-4cc7-b0c7-31667c0139bd_rw_600.gif?h=d8124d6ec38936bcf8bcc18bec6e0486)
Anthony Bila - Newtown
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/281d7adf6160e01f2b387c07fc4de984/f5c2eb2e-104d-4451-aa30-e1dc97aecf9a_rw_600.gif?h=2a81f4d113836c8be855e245bdb2fe32)
Chris Saunders - Mabongeng Precinct
![](https://pro2-bar-s3-cdn-cf3.myportfolio.com/281d7adf6160e01f2b387c07fc4de984/e46cd4a7-d7a8-4ef4-8bb1-3445bf41fd37_rw_600.gif?h=5e45eafe95ca2df72035aedb4214231e)
Hanro Havenga - Illovo
![](https://pro2-bar-s3-cdn-cf6.myportfolio.com/281d7adf6160e01f2b387c07fc4de984/a89d7ee6-74ac-401e-b35c-30de727f59d4_rw_600.gif?h=130ecdab33ddfa63bd536df1fcfa0ad6)
Justice & Innocent Mukheli - Soweto
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/281d7adf6160e01f2b387c07fc4de984/52a37c85-4e98-435f-8de6-963f51a39b61_rw_600.gif?h=41b6873c735aee1a7e78f6edc08e7d1c)
Stephanie O'Connor - Parkhurst