Unite Joburg was an integrated digital campaign that featured a concert performance from Detroit rapper Danny Brown, a unique online ticketing mechanic, a photography exhibition and a short documentary film all centred around getting adidas Originals to stake a claim within the minds of Joburg’s youth.
MACHINE
Creative Director: Jake Bester, Gareth McPherson
Art Director: Andrew Ringrose
Copywriter: Neil Meyer
Designer: Andrew Ringrose
Illustration: Andrew Ringrose
Creative Director: Jake Bester, Gareth McPherson
Art Director: Andrew Ringrose
Copywriter: Neil Meyer
Designer: Andrew Ringrose
Illustration: Andrew Ringrose
Business Unit Director: Aileen Sauerman
Account Director: Lauren Brabant
Account Manager: Kate Jackson
Strategy Director: Marc Horne
Head of Development: Andrew La Grange
Developers: Bevan Christians, Derek Malone, Jaco Brouwer, Joel Makara
sSHADOWWORKSs
Event Manager: Duncan Ringrose
ANDPEOPLE
Director: Michael Leslie
Project Manager: Kone Ndlovu
Producer: Kim Terri Smith, Nicole Smith
Egg Fims
Director: Lebogang Rasethaba
Producer: Melanie Curtis
Executive Producer: Nicci Cox
Camera: Lebogang Rasethaba, Motheo Moeng, Mow Doomvader, Sims Phakisi, Bauke Brouwer, Candice Brouwer
Editing: Joao de Ornelas @ Left Post Productions
Paul Ward
Photographers: Paul Ward, Warren Papier
Initial ticket seeder invitation email.
The Microsite worked across all devices
Unite Joburg website journey.
Ticket collection from various stores accross Joburg.
Access collateral.
Near Field Technology (NFC) access band. Valid for entry, 3 X Drinks vouchers + 20% adidas store discount.
Event flyer details.
Unite Joburg venue - Walter Sisulu Square.
Unite Joburg cups featuring #unitejoburg.
Top influencers were invited to a banquet with Danny Brown at AREA3.
Danny Brown visited the Menlyn adidas Originals store.
Anthony Bila - Newtown
Chris Saunders - Mabongeng Precinct
Hanro Havenga - Illovo
Justice & Innocent Mukheli - Soweto
Stephanie O'Connor - Parkhurst
