Sub_Urban State

This was a brand Identity I did for 'Sub_Urban State', a series of events held on a rooftop in the centre of Johannesburg. It's focus was developing local electronic music & bringing like minded people together. The idea behind the identity was to give "Sub_urban State" an all powerful, all controlling organisation/ cult-like look and feel, with suggestive symbols that talk to various mediums of control. This would be in direct contrast to the kind of open minded people that attend these event. I thought this juxtapose, along with bold graphics would help brake through 'the clutter' of party posters.